Peterson named CMO of Lazydays

April 17, 2020

Tom Peterson, a 1992 Slippery Rock University graduate with a degree in business administration, was recently named chief marketing officer for Lazydays, a recreational vehicle company headquartered in Tampa, Florida.

Peterson joined Lazydays after serving as CMO of Youfit Health Clubs. He is also a former CMO of two operators of restaurant chains, Ovation Brands and The Krystal Company, as well as Aaron's Inc., the nation's largest consumer durable goods leasing company.

A publicly traded company, Lazydays offers the nation's largest selection of RV brands, with dealerships and service locations in six states, including the world's largest recreational dealership near Tampa.